POUR ON MORE SABOR
PRINGLES - 2023
THE CHALLENGE
In the quest to win over US Hispanic shoppers, the in-store experience is our battleground. Our challenge: to reignite our connection with Hispanic consumers as our relevance fades. But within this lies an opportunity—to position Pringles with passion and purpose. Our goal is to stand out in a way that truly resonates, celebrating the unique blend of cultural heritage and American identity that defines Hispanic pride.
This isn't just about market share; it's about creating moments of connection and belonging, enriching snacking experiences, and sparking pride in every Hispanic household.
OUR SPIN
For Hispanics, grocery shopping goes beyond routine. With 65% finding joy in it and nearly 80% choosing to share it with loved ones, it's an experience filled with cherished memories and traditions of togetherness. Recognizing the importance of in-store experiences, Pringles set out to connect with them where it matters most.
Introducing the Pringles Food Truck—a nod to the vibrant street food culture of Mexico. Partnering with iconic brands like Jarritos soda and Valentina sauce, we blended American and Hispanic flavors to create an experience that feels both new and nostalgic. With this snacking adventure, Pringles invites Hispanics to "Pour on more Sabor," celebrating their dual identity and cultural roots.