“Your insights and data are invaluable. I can’t wait to ensure Pepsi is a key part of this cultural revolution!”
Andre Branch Former VP Marketing,
L’Oreal Luxe
“CIEN brought a depth of consumer understanding and insights, unparalleled access to resources and network, execution excellence, and, most importantly, strong strategic guidance and consult."
Mindy Grossman CEO, WW
“The unique insights, actionable strategies and campaigns that CIEN+ has developed for us have helped us transform the way we do business and drive growth.”
Cultural Relevance drives Honey Bunches of Oats to #1 spot
What do you do when you have an amazing cereal brand that lacks brand equity with Latino consumers? Sometimes the answer is simpler than you thought it would be. Sure you dream up a big hairy ambitious goal, but you also develop a strategic roadmap anchored on relevant cultural insights, and back it up with a fully integrated marketing campaign that ties the brand with Latino consumers’ passion points, with breadth and depth.
The result? Watch the Honey Bunches of Oats brand rise to the #1 spot among Latinos, driving 100% of the total growth for Post foods over 3 years. Now, that’s cultural relevance done right!
Cultural Relevance drives Honey Bunches of Oats to #1 spot
What do you do when you have an amazing cereal brand that lacks brand equity with Latino consumers? Sometimes the answer is simpler than you thought it would be. Sure you dream up a big hairy ambitious goal, but you also develop a strategic roadmap anchored on relevant cultural insights, and back it up with a fully integrated marketing campaign that ties the brand with Latino consumers’ passion points, with breadth and depth.
The result? Watch the Honey Bunches of Oats brand rise to the #1 spot among Latinos, driving 100% of the total growth for Post foods over 3 years. Now, that’s cultural relevance done right!
