KELLANOVA MULTICULTURAL KIT
KELLANOVA - 2024
THE CHALLENGE
We needed to equip retailers and commerce partners with tools that not only resonate with various cultural segments but also strengthen the relationship between Kellanova Advantage brands and multicultural consumers.
We faced the challenge of creating a unified strategy that authentically connects with diverse audiences. The difficulty lay in developing creative concepts that are culturally relevant yet flexible enough to be adapted across multiple channels and occasions.
OUR SPIN
We developed the Multicultural Toolkit as a valuable resource for Kellanova to activate Shopper Marketing opportunities. This toolkit feature four creative concepts focused on culturally relevant occasions: Earth Month, Mothers Day, Asian Islander and Pacific Heritage Month and Hispanic Heritage Month, each with adaptable assets and messages suitable for multiple channels.
By utilizing this toolkit, retailers and commerce partners can strengthen the relationship between Kellanova Advantage brands and multicultural audiences. It aims to raise awareness, boost engagement, and ultimately drive conversion within this important segment.