Get Culture Right: The Power of Cultural Intelligence™

Getting culture right today means going beyond surface-level engagement. Brands that lead with Cultural Intelligence™—like McDonald’s, which tailors menus to cultural tastes and preferences, or Modelo, now America’s top beer thanks to its strong cultural resonance—know that relevance isn’t just about marketing; it’s about listening and adapting in real-time. Cultural Intelligence™ doesn’t just offer a competitive edge; it’s essential for survival in a marketplace where consumers expect brands to understand their values, struggles, and ambitions. Companies that commit to authentic cultural engagement foster loyalty and drive growth by making consumers feel truly seen.

Thought Starters: Are you actively listening to the cultural needs of your audience, or assuming what resonates? How is Cultural Intelligence™ guiding your brand strategy in today’s dynamic landscape?

Provocation: If you’re not driving cultural relevance, is your brand even part of the conversation?